WKRP Indy Real Estate began around 2008 as just a 1 man shop specializing in just trying to find a single property to sell, whether it was a house or a piece of land. It was a slow start and not because of lack of hard work or vision but it was just a bad time and we were the new company on the block at a time when people were taking every other job they could and leaving the industry. But that did not change or waiver our core goals and belief that WKRP Indy could be the best local independent Real Estate company in town and not only that but be seen as a leader in new marketing and use of technology. We really meant that and it showed in our day to day business when we were communicating with clients or prospecting new business and even at networking events when it seemed like we had a leg up on others trying to figure out how they were different.
Over the next few years We began to grow by specializing and recruiting accordingly for instance I went back to doing only commercial real estate and only listing property along the SR 32 corridor in Westfield. We brought on a Training Agent who was responsible for recruiting and training agents from day 1 and implementing an ongoing educational program for all new agents. We then started spreading the word about the “Fun, Progressive and Service Oriented” brokerage we had built and wanted everyone to hear the message. We really thought we were on the right track to being great and I had myself convinced I was doing something to stand out from the crowd and all the other noise so many large brokers create with their big buildings and marketing materials. Unfortunately, I was wrong and in recent months have begun exploring where I stopped being different and started taking the “easy” or traditional route to building a brokerage.
- We offered nothing different consistently then the large companies. For instance our company has a Social Agent 101 training program that teaches agents to promote and build their personal brand through social media and ongoing intentional posts, but we stopped training that regularly. It seemed like the agents weren’t buying it which means we were not doing a good job of teaching it. Shoot I built an entire recognizable brand with basically a Facebook page but I was unable to convince agents its ongoing importance. Well thats going to change!
- We got busy and stopped socializing and to me this can be dangerous. As a team its important to hang out and build personal relationships to make for better co working scenarios but we instead go about our daily business trying to make money and get better independently but no as a group. Well thats going to change!
- We have no clear vision on WHO we wanted to recruit and WHY. I have never wanted to be everything to anyone so why would that be for my company? I want to have an ideal team mate just like they do in the NBA to compliment the rest of the team or the overall company but hiring just because they wanted to or because we thought they would be great has zero proof that they can sell real estate or better yet be happy at our company. To me losing an agent is a direct reflection of poor hiring and poor training. It has nothing to do with the actual person but by taking anyone interested on is a terrible way to grow a sales team. Well thats going to change!
- We stopped specializing in a big way. No agent can survive as a generalist in an over saturated market like Indianapolis and unless they specialize they can hang up their hat and move on. To specialize is not only the mindset of offering a specific product and service and focusing on that business, but you also become an expert in something and are seeked out by those looking for that. We have backed off on that training and while I see it as one of my most valuable assets, it is something that I have not held my company to and it shows. Well thats going to change!
- We stopped pushing the Experience. People want a great experience and especially in Real Estate when its scary and people are taking advantage of people and buyers and sellers are fighting over leaving a ceiling fan behind. The experience an agent provides for a buyer through their attitude, partner vendors and industry expertise makes all the difference when the stress of a home sale kicks in. Instead we throw our agents to the wolves and hope that they have the tools to provide the best experience to their clients and if not its something they need to work on. That is not the way to build a company but instead we have to educate them on the process and tools available to them to offer these great experiences. Well thats going to change!
I don’t write this as a boo hoo negative post but as a warning that we are fired up and about to change in one direction or another. If I wasn’t going to build the Best Local Real Estate company on Earth then there is no point building a Real Estate company. There are enough plain old and boring brokerages out there that have mastered stale for me to want to compete in that world. Its time to continue my efforts and goals through my company by building a great team and being accountable for the responsibility that comes along with such an endeavor.
Curt has been in the Indianapolis Real Estate business for over 10 years and spent his first years learning all aspects of commercial management and brokerage. He has had great success in managing existing commercial projects and new retail and office developments. Curt specializes in building owner representation and purchases in the Westfield Indiana market as well throughout the Indianapolis Metro area. Curt is passionate about growing the local Westfield community and in his free time volunteers with Westfield Youth Assistance and raising 2 children with his wife Jennifer.